After achieving a Silver Medal at the London 2012 Olympics, 16-year-old Australian 10-metre platform diver Brittany Broben stood in front of the media, still emotional from the moment. The journalists asked the obvious question. At such a young age she had just performed on one of the biggest stages in sport with remarkable composure, stepping forward when the pressure was highest with calm focus and clarity.

“How did you do it?” they asked. “What’s your secret?”

Brittany paused, looked at the interviewer and replied with a smile…

“I’m not telling anyone about my secret weapon.”

From that moment, the name stayed.

The Athlete’s Secret Weapon became more than a phrase. It became the way athletes described the work we were doing together behind the scenes. The brand represents the person, the processes, and the edge that athletes trust when performance truly matters.

Every program, process and individual session I deliver sits under that banner. The Athlete’s Secret Weapon is not a slogan or a marketing line. It is the quiet advantage athletes rely on to stabilise their mindset and perform with clarity when the pressure arrives.

Over the last 19 years, working with more than 10,500 athletes and clients, those experiences have evolved into a collection of powerful processes designed to fast-track changes in thinking, belief, behaviour and ultimately performance.

That knowledge now exists across a number of ways athletes can step into the work. Some choose individual coaching, either face-to-face or remotely. Others begin through the Athlete’s Secret Weapon online program, where the same principles used with elite athletes are now available to competitors anywhere in the world.

If you are serious about performing at your best and you do not yet have someone guiding the mental side of your performance… I would love to be your mindset coach.

Stuart Walter

And yes… the photo is a little blurry. Brittany’s mum was understandably excited and her hands were shaking when she took it.